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Insight Summary
TL;DR
Sarah abandoned the checkout 3 times in the past month — each time at the shipping cost reveal. She trusts the product but described the pricing moment as "a gut punch." She\'d convert with upfront cost transparency.
Key Findings
User's Own Words
"It feels like a bait and switch, even though it's not."
"If I saw the shipping fee on the product page I'd just… expect it."
Transcript
Can you walk me through the last time you didn't complete a purchase?
Yeah, it was last week. I had like four things in my cart, got all the way to checkout and then — the shipping was $18. I just closed the tab.
What was going through your mind at that moment?
Honestly? It feels like a bait and switch. Even though it's not. It's just — I'd already decided I was buying it, you know? And then suddenly the price is different.
If I saw the shipping fee on the product page I'd just... expect it. I'd budget for it. It's the surprise that kills me.
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Chat with transcript
What did Sarah say about trust?
At 00:14:22, Sarah said she trusts the brand itself — "I've ordered from them before, the products are great." The issue isn't trust in the company, it's trust in the checkout process.
Did she suggest any solutions herself?
Yes — at 00:09:44 and 00:31:09: show shipping cost on the product page, and offer a shipping estimate earlier in the cart experience. She mentioned Amazon's "Free delivery on orders over $X" as a benchmark.
Pull every quote about the checkout flow.
Found 8 quotes referencing checkout. Showing top 3 — see full list ↗
HOW IT WORKS
Upload any user interview — recorded call, usability session, or in-person audio — and Glyph handles the rest.
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Transcription
Every word, every speaker, every timestamp — accurate to 99%+. Ready in under 3 minutes. No note-taking, no rewatching.
02
Insight Summary
Glyph reads the full session and writes a structured research summary — TL;DR, key findings, patterns, and standout quotes.
03
Repurposing
Turn any session into a shareable research doc, stakeholder brief, insight card, or team update — without spending a day writing it.
04
Chat with Transcript
Ask any question about any session and get the answer with the exact timestamp. Works across single sessions or your whole library.
WHAT RESEARCH TEAMS USE IT FOR
Now you can actually find it — without sticky notes, spreadsheets, or 4 hours of synthesis.
Whether you've just finished one interview or you're synthesising a full round of research, Glyph handles both.
Single session
Upload one interview. Get everything you need to make a decision or brief a stakeholder — in minutes.
Multiple sessions
Upload a full round of interviews. Search and synthesise across all of them — without a spreadsheet or affinity map.
"frustrating" across 20 sessions
"What pain came up most?"
Spotted across 15/20 sessions
"checkout" — 34 quotes found
All sessions, one doc
The same 8-interview round. A completely different week.
Without Glyph
With Glyph
Glyph handles the typical conditions of user research well — remote video calls, varying audio quality, users talking over each other, and non-native speakers. Accuracy is 99%+ in most conditions. You can edit any line directly in the transcript.
Yes. Glyph detects each speaker and labels them separately — so you can see exactly what the researcher said versus what the participant said, without any manual setup. You can rename speaker labels after the fact.
Anything that was said in the session. "What did she say about onboarding?" "Find every time the word confusing came up." "Pull all the moments where they described their workaround." "What did users say about pricing?" Glyph reads the full transcript and gives you the answer with the exact timestamp.
Yes. Use global search to ask a question across your entire session library — for example, "Find every mention of checkout frustration across all 12 sessions." Glyph returns quotes from every matching session with timestamps.
From a single session: insight summary, key quotes card, stakeholder brief, action items. From multiple sessions: cross-session theme report, affinity summary, research readout, executive brief. All editable before you share.
Yes. All recordings and transcripts are private to your account. Nothing is shared with other users or used to train AI models. You control who in your workspace can access which sessions.
Yes. Any audio or video recording works — user interviews, usability tests, contextual enquiry sessions, diary study check-ins, focus groups, or stakeholder feedback calls. If there's audio, Glyph can process it.
🔍 FOR USER RESEARCHERS
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